Cambridge Heartwear

A heart rate monitor designed to accommodate all bodies.

In the world of wearables, one size does not fit all, especially for heart monitors that are responsible for detecting early signs of heart disease and strokes.  It is impossible to trust a device to deliver accurate and fast measurements when it neglects to appropriately fit the body it is strapped to.  Cambridge Heartwear asked the team at Nova to develop the multi-lead Heartsense ECG that offers a minimal, comfortable, and most importantly, a gender-inclusive alternative to the standard Holter monitor.

The Challenge

Unlike other chest wearables in the medical industry, the Cambridge Heartwear ECG monitor was intended to fit all bodies - including those with breast tissue.

The team at Nova miniaturized the product and eliminated the external presence of electrodes typically connected to the wearer’s chest, therefore giving female users free movement. This provides them the ability to wear a bra like normal, and peace of mind that their cardiologist gets the data they need for health decisions. 

The sleek and minimal design of the device combines wearable heart monitoring technology with real-time data and artificial intelligence to deliver immediate results to your smartphone.

Our Solution

The heart is one of the most crucial and hardworking organs in the body. Cambridge Heartwear worked to foster a trustworthy and intimate relationship between the Heartsense device and the user in a respectful way.  It’s not worth waiting to get early warnings about heart issues.  One measurement could mean the difference of saving a life.

The Impact


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